Google AdWords Management

Grow Your Business with Pay-Per-Click Advertising Targeted at Your Market! For Entrepreneurs, Startups and SMEs.

We are Google AdWords Management Experts. If you need to get in front of the right audience fast, generate more leads and sales or achieve greater brand recognition then we can help you. We can run small highly targeted campaigns or multiple campaigns across different devices and media types.

Why You Need Google AdWords Management

Google AdWords Pay-Per-Click Advertising Campaigns, allows us to target your adverts at the right audience.

With the ability to deliver instant traffic and place you in the top search positions*, Google AdWords Management can quickly increase your leads which in turn will Increase Sales and help you Grow Your Business.

* Subject to budget and optimisation

 

Google Advertising Campaign Types

Google Search Advertising Campaign Pricing

(Contact us for pricing on other campaign types.)

AdWords Features

Search Campaigns

  • Setup Fee
  • Campaign Limit
  • AdGroup Limit
  • Advert Limit
  • Minimum Monthly Ad Budget
  • Maximum Monthly Ad Budget
  • Budget Overage Fees
  • Monthly Reporting

Remarketing Campaigns

  • Setup Fee
  • Matched to Search Campaign
  • Minimum Monthly Budget
  • Monthly Reporting

Conversion Rate Optimisation

  • Setup Fee
  • Matched to Search Campaign
  • Heatmap Tracking
  • A/B Testing
  • Landing Page Design Optimisation
  • Monthly Reporting


Startup Plan

Includes:

Search Campaigns

  • FREE
  • 1 Campaign per Product/Category
  • 5
  • 5 per AdGroup
  • R 1 000*
  • R 5 000
  • 7.5% per addition R 1 000 budget
  • Yes

Remarketing Campaigns

  • -
  • -
  • -
  • -

Conversion Rate Optimisation

  • -
  • -
  • -
  • -
  • -
  • -

Startup Plan

Google AdWords Management

  

for only

R 495 p/m

Ts & Cs Apply | E & OE

Most Popular

Pro Plan

Includes:

Search Campaigns

  • FREE
  • 1 Campaign per Product/Category
  • 10
  • 5 per AdGroup
  • R 2 000*
  • R 10 000
  • 7.5% per addition R 1 000 budget
  • Yes

Remarketing Campaigns

  • FREE
  • Yes
  • R 500
  • Yes

Conversion Rate Optimisation

  • -
  • -
  • -
  • -
  • -
  • -

Pro Plan

 Google AdWords Management + Remarketing

  

for only

R 995 p/m

Ts & Cs Apply | E & OE

Advanced Plan

Includes:

Search Campaigns

  • FREE
  • 1 Campaign per Product/Category
  • 15
  • 5 per AdGroup
  • R 5 000*
  • R 20 000
  • 7.5% per addition R 1 000 budget
  • Yes

Remarketing Campaigns

  • FREE
  • Yes
  • R 1000
  • Yes

Conversion Rate Optimisation

  • FREE
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes

Advanced Plan

Google AdWords Management + Remarketing + CRO

  

for only

R 2 995 p/m

Ts & Cs Apply | E & OE

* The recommended minimum monthly budget is a guideline. We will check the average keyword bids for your industry and make a final recommendation when you enquire about our Google AdWords Management services. Keyword bids, and thus daily and monthly advert budget needs can vary greatly.

Your Advert Budget is seperate from the Monthly Management fee and gets paid to Google.

Google AdWords Management FAQs

Why do I need an AdWords Campaign for each product/product category?

Marketing & Sales Campaigns should always be done on a per product or product category basis regardless of whether you are using AdWords, Social Media or even flyers.

When you try to market a whole of products together you are engaging in shotgun marketing. This type of marketing is expensive as it is not targeted and conveys mixed messages. 

By using one Campaign per product we can finely tune your advert messaging and related keywords to the right audience.

Additionally, if you were to spread your budget too thinly trying to advertise multiple product types your would simply not get enough targeted traffic for each one to increase sales effectively.

How quickly do AdWords Campaigns generate traffic?

Google AdWords Campaigns will generally produce traffic on the same day the Campaign goes live.

How long does it take to fully optimise an AdWords Campaign?

There is no time frame for complete optimisation. Generally within three to six months your Campaign will be well optimised but optimisation is a continues action as search trends, competitors bids and many other factors are subject to change and need to be responded to.

Why is there a minimum monthly budget?

If you try to do Google AdWords Management with a Campaign Budget that is too low, you simply will not get the number of clicks to make it worthwhile. Keyword bids can vary greatly from industry to industry too.

For one industry R 1000 could generate 300 - 400 clicks, while another industry may only get 20 - 30 clicks from the same budget. Thus the minimum budget is really just a guideline.

When you enquire about our Google AdWords Management service we will check the bids for your industry and recommend a minimum monthly budget.

Why is there a maximum monthly budget?

The larger your budget the more AdGroups and Adverts can be created for your campaign. Managing these additional AdGroups and Adverts will take extra time.

Thus once your maximum monthly budget is reached we will charge a small overage fee to cover the additional monthly work required for the extra optimisation.

What does a Remarketing Campaign do?

Remarketing is a great way to re-engage or retarget people who have visited your website but not made an enquiry or purchased anything. Often people are interested but not quite ready to purchase.

By retargeting them with adverts that follow them around on Google Partner websites, you can create further interest in your offerings and keep your company on their mind.

What is Conversion Rate Optimisation?

Google AdWords uses adverts to direct people to your website where they can make enquiries or purchase your products. However, landing pages are not always what they should be.

You can have a really well optimised Google AdWOrds Campaign and yet have low conversion rates due to a poorly designed landing page. This means your adverts are actually costing you a lot more.

By analysing how people interact with your landing pages and making changes to increase the conversion rate, you can effectively increase your leads and sales and increase your return on investment.

It is usually cheaper to optimise your conversion rates rather than simply increase your budget to get more clicks.

We Will Help You Increase Sales, Make Money, Grow Your Business & Achieve Success!

Nova Marketing Intelligence - Marketing Done Right!

Through experience, dedication and passion, we'll help you grow your business no matter your industry or current size.

I am getting my marketing right and making money using a marketing strategy - Construction Company Owner